It’s few hours before the “The Important Onsite Optimization Tweaks To Get Ahead in Search” webinar starts and 4 Days ago we were at 7 signups and now we’re at 27 signups.
I discussed how I got to 7 in this post and now I’ll show you how we were able to get the additional 20 signups.
To successfully get a cold email outreach campaign to work, you have to do differentiate yourself from the crowd.
I crafted an email that immediately helped answer the following questions:
We’re holding a webinar this Thursday for fellow Chamber members who want a better understanding of how to structure or update their website to get more traffic from Google.
You can see about it by checking upcoming events on the Chamber website here http://business.rrc-mi.com/webinar
Hope to see you there!
How many cold email blasts typically generate 5 signups a day? (3-5% signup rate)
Not many at all!
People are TIRED of receiving the same old unsolicited emails but when you reach out respectfully with an offer for education to the right audience and the right messaging, great things can happen.
The lesson here is cold outreach can work, but you need a way to gather the right data, use the right outreach platforms and have the right message and funnel to maximize conversions.
For the email gathering, I had a VA go one by one through the Chamber directory and put the contact details into an Excel.
For the email outreach, I uploaded the contacts into the SalesLoft Cadence platform and sent about 100 emails a day in bulk.
For the Webinar platform we used anymeeting.com.
Keep one thing in mind, we’re testing out a funnel for building a great community through webinars from the ground up and once a general framework is established, we’ll need to scale it.
Right now we’re also building a system to scale the entire process to maximize the amount of signups.
Keep tuning in for more updates.